* Assistant Professor, Department of Master of Business Administration, CMR College of Engineering & Technology, Medchal Road, Hyderabad, Telangana
** Associate Professor, Mahatma Gandhi University, Nalgonda
*** Research scholar, Department of Business Management, Osmania University, alekhya0601@gmail.com
Online published on 13 May, 2016.
The landscape of the financial sector in India is continuously evolving, accredited to regulatory changes being undertaken, which is leading market participant like the asset management companies (AMCs) and distributors to restructure their strategies and adopt business models which will yield sustainable benefits. Some of the other trends which have emerged strongly over the past year are heavy outflows triggered by market volatility and partnering of asset management companies with banks, to increase the strength of distribution networks. The whole paper is divided into five sections. In the first part, we have discussed the conceptual framework of mutual fund. In the next section, we have focused on the growth of mutual fund industry in India. In the third section, we have analysed the trends in the mutual fund industry. Then, we have discussed the challenges of mutual fund industry and finally, the way ahead for mutual fund industry in India
Mutual Funds, Growth, Challenges, Business models, Regulatory