* Lecturer, University Institute of Management, University of Kerala, Varkala Email: nadia.nadsnads@gmail.com
Online published on 13 May, 2016.
E-commerce is a widely accepted mode of trading now-a-days. The trend shows that a majority of buyers and sellers of products and various services opt for electronic media to fulfill their needs. To an extent also it satisfies the purchasers in providing with variety of products along with variety in quality. In the case of sellers of products also, they get buyers from unexpected places. This all had been made possible with the help of emergence of electronic media into the trading field.
The present study focuses on the reason behind the preference of electronic shopping among people of Trivandrum with special reference to the presence of e-banking services. Thereby evaluating the ethical roles played by banks in such tie-ups.
e-banking, e-commerce, e-shopping