AStudy on Customer Satisfaction at Ramkay TVS Motors

A study on customer satisfaction is a term frequently used in marketing is a measure of how products and services Supplied by a company meet or surpass customer expectations its seen that Key Performance indicator within business and is often part of a balanced scorecard. In a competitive market place where business competes for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy Within organization customer satisfaction ratings can have powerful effects they focus on employees on the importance of fulfilling customer expectations, when the ratings dip they warn of problems that can affect sales and profitability, these metrics quantify an important dynamics, when a brand loyal customer it gains positive word of mouth communication which is absolutely free and effective