Customer Satisfaction towards Akbar Travel Services

Today, competition among businesses has become increasingly intense and organizations realize that they cannot compete with each other solely on price, but need to focus on their valued customers. The purpose of this paper was to measure the current level of the customer satisfaction towards Akbar Travel Company(ATC) as well as to better understand customers ’needs from the company's point of view in order to improve customer satisfaction. In conclusion, the research revealed that the current service level of Akbar travel can be judged as positive and customers are satisfied with the service they have received. However, several areas were found that need to be improved. In order to improve the level of customer satisfaction, it is suggested that the company should improve its ’service environment, implement staff training, and adjust the price of the service, as well as conducting regular advertising campaigns to attract new customers and to inform exiting customers about special offers and upcoming events.