Associate Professor and Head, Department of Commerce, Rama Krishna Mission, Vivekananda College, Mylapore, Chennai-600 004. Email: vnparthiban@yahoo.co.in
Online published on 21 September, 2016.
In India technology plays an imperative role in banking sector. Banking is one of the prime financial institutions constantly explores the opportunity of technology enabled services to provide better customer experience and convenience. Mobile phone is a common technology device that became part of every individual in the information era. Mobile Banking is an emerging interchange channel for providing banking services. India is the second largest telecom market in the world, which is having high potential for expanding banking services using mobile phones. This paper has examined the factors are influencing the banking customers to adoption the mobile banking in Chennai city. The study surveys the opinion of 300 customers of banks located in Chennai city. Factor Analysis has been used for having insights in the mobile banking services provided by the different banks. The study found that five predominant factors namely Convenience, Safety, Reliability, Efficiency and Responsiveness are significantly influencing banking customers for adoption of mobile banking in Chennai city.
