Green Banking: A Study of Customers’ Perspective in Rajasthan

Green banking means promoting environmental-friendly practices and reducing your carbon footprint from your banking activities. The concept of green banking helps to create cleaner and greener future as Green Banking has direct impact on the environment. Indian Banks are now becoming more conscious on CSR and one of the main CSR is green banking. Banks are the real catalysts, as they are having big hand in development of economy, so Indian banks can play big role in implementation of green banking in India. This paper has been made to study level of consumers’ awareness regarding "Green banking services" by selected Publicand Privatesector banks in Rajasthan, India. The study was conducted in 4 Cities of Rajasthan-Jaipur, Jodhpur, Udaipur and Ajmer. And, 4 Banks are selected, which are State Bank of India (SBI), Bank of Baroda (BOB), Industrial Credit and Investment Corporation of India (ICICI), and KOTAK Bank Pvt. Ltd - 2 public sector banks (SBI, BOB) and 2 private sector banks (ICICI, KOTAK). A sample of 160 customers was taken from selected 4 banks from 4 different cities of Rajasthan state. Further, 10 customers were taken from each bank in each city. The study also focuses on the basic concept of Green Banking, Various Green Banking services and initiatives taken by selected public and private sector banks in India.