Perceptions on Technology Deception -A Study with Special Reference to Banking Industry

Today banking environment has become highly competitive and changing market environment at the same time to survive and grow in financial industry. Latest technology is ‘enabling resource’ that can help in developing learner and more flexible structure. And also helpful to the bank can quickly adopt the market scenario. This study was conducted with main primary objective of analysing the customer perception towards technology deception in banks and the result reveals that Information Securities Factors (IS), Preventive Measures (PM) and New Online Services (NOS) are the dominant dimensions of Customer Deception Perception. Further to conclude, The banker should provide guidance for secured online transaction, and to coordinate with the customers for preventing technology deceptions in banks and the customers should also need to keep their personal information with their own and use their online banking transaction through secured Wi-Fi connections.