1Assistant Professor, Department of Business Administration, Girijananda Chowdhury Institute of Management and Technology, Guwahati
24th Semester Student, Department of Business Administration, Girijananda Chowdhury Institute of Management and Technology, Guwahati
Online published on 25 September, 2017.
Employee motivation is one of the major issues faced by every organization. It is the major task of every manager to motivate his subordinates or to create the ‘will to work ’among the subordinates. Rensis Likert has called motivation as the core of management. Understanding what motivated employees and how they were motivated was the focus of many researchers following the publication of the Hawthorne study results (Terpstra, 1979). The factors that motivate the employees may change with change in time because the needs of employees too change with change in time. The present study on employee motivation helps to get clear picture about the factors which motivates the employees. In this context, one of the best theories that providethe intellectual basis for most of motivation thinking is by behavioral scientists, A.H Maslow. Objective of the present study is to examine the factors motivating the workers of an organization on the realm of Maslow's Hierarchy of Needs theory. Descriptive research design is followed. Primary data is collected from workers of Assam Carbon Products Ltd. (ACPL)Guwahati. Method of correlation analysis and Ordered Probit Regression were applied to get the findings. Findings suggested that high salaried employees are motivated to work in comparison to their counterpart. Along with the income component non financial factors are also responsible to motivate the workers.
Correlation analysis, Maslow's Hierarchy of Needs theory, Motivation, Ordered Probit Regression
