Equity Investment Behavior of Working Women

Women are always considered as a separate segment of customers for most of the products. As a result specialized and tailor made products are created to suit to their requirements. But, the case is different when it comes to financial products. Though women are almost equal in number when compared to men on this planet and proportion of working women is also increasing significantly, so far no specific efforts are been made by the financial institutions to see them as worthy equity investors. They not only become a new class of investors but can actually give wonderful shock absorption capacity to equity markets whenever there is crash of equity markets due to external pressures. As women have better proportion of disposable income when compared with women, if they are trained well and are shown enough opportunities to invest on equity oriented securities, they can be of great help in building nation's economy