The Influence of Customers Demographic Variables on Awareness of Solar Energy

Energy is the vital element for the growth of the nation. With the rapid economic growth, energy continues to play a key role in the development. However, India largely depends on conventional sources for energy generation, puts the country in peril, with the limited fossil fuel resources. Solar energy has immense potential to bridge the burgeoning energy needs of our country in a sustainable manner. There are many constraints for the wider adoption of solar energy in India. Awareness towards solar energy is one of the major impediments for its growth. The current paper, focused to study three sets of awareness factors-solar energy awareness, awareness towards government subsidy and environmental wariness-of solar energy products with respect to the relationship with customer demographic characteristics. Survey method was adopted to collect responses using convenience sampling. The data were analyzed using descriptive statistics and Chi-square test. The results revealed that gender and marital status do not have any significant relationship with awareness of solar energy products.