Social Media Usage at Workplace-An Empirical Investigation

India ranks among top five countries when it comes to the pace of growth in internet and social media usage. Global average growth in internet users is measly 19%. India's web users have 153 million active social media accounts. The social media users are increasing by 23% approximately each year. India contributes a great part in social media networking sites. A huge contribution is by the youngsters who are involved in communicating and interacting with friends and family. This study is being carried out to understand the usage behavior of working professional towards social media. It shall also help to identify the factors that influence the social media usage behavior among the working professionals. Quantitative and Descriptive research was selected to collect numerical data and to conduct surveys. Convenience sampling was adopted and the sample of study extended to 126 respondents. Data collected was analyzed using IBM SPSS 16.0 software. Factor analysis was used to analyze data. As per the analysis it is clear that professionals are highly involved in using social media networking sites. There are 16 different variables that influence the usage behavior of social media. These 16 variables resulted into 5 important factors: Communication, Information Technology, Refreshment, Self-Development and Interaction.