Principal, College of Non Conventional Vocational Courses for Women, Kolhapur. Email-drvidyasalokhe@gmail.com
Online published on 13 April, 2018.
The term "green marketing" came into prominence in the late 1980s & early 1990s. Green marketing is also alternatively termed as environmental marketing or ecological marketing. If corporate a broad range of activities, including product modification, changes of the production process, packaging charges, as well as modifying advertising.
Green marketing is a phenomenon which has developed particular importance in the modern market & has emerged as an important concept in India like a developing & developed countries of the world. The role played by number of NGO's is vital, to teach & create a mindset of citizen regarding environment sensitivity in Kolhapur city. However, there has been a change in consumer attitudes towards green lifystyle.
The research paper focuseson the study of Swarajya Ayufit wellness Club's special products-earthen cooking & serving utensils. Data has collected from both primary & secondary sources, in addition to books, journals, websites and newspapers. The paper describes the current scenario of green marketing in study area.
Ecological green marketing, consumer, environmental sensitivity, Green Lifestyle
