A Review of Human Resource in Kerala Tourism& Hospitality Industry

Indian Tourism industry is substantial and vibrant. It plays a vital role as a profit maker for the nation. India had been ranked the 14th for the best tourist destination and for its natural resources, 24th for its cultural resources. Kerala the Gods own country and most popular for its Eco-Tourism destinations and Backwaters enhances the tourism potentials of India. Kerala is regarded as a destination with highest brand recall.

Human resources are often seen as the part and parcel of the tourism and hospitality industry. This paper focuses on the challenges faced by the Kerala Tourism and hospitality industry in regard with human resources. This paper examines the strategic issues like lack of operational and managerial staff. The issue of staff turnover, the unwillingness of graduates to enter the industry and staffing of non-tourism professional in various government and private sector. The main objective of the study is to identify the reasons behind the lacking of competent professionals in tourism industry of Kerala. The methodology used to collect information is secondary data.