A Study on Policy-Holders Opinion about Investing in Bharti Axa Life Insurance

This descriptive research has made an attempt to assess the opinion of policy-holders of Bharti Axa about investing in life insurance policies of the company, by administering a well structured questionnaire to 100 policy-holders selected using Simple Random sampling in the city of Chennai. The study has revealed that the policy-holders are pretty satisfied with their investment in the company's life insurance policies due to good returns provided by the company, minimum risk associated in dealing with the company, variety of attractive schemes and multiple benefits offered by the company. Improved promotional measures coupled with effective marketing force and better surrender options will play a better role in enhancing the reputation of the company among investing Indians.