1Research Scholar, Dept of Management Studies, Ballari Institute of Technology and Management, Ballari, Email: divyaammu82@gmail.com
2Dean, Dept of Management Studies, Ballari Institute of Technology and Management, Ballari, E-mail: gurrumdinesh@gmail.com
The purpose of this paper is to analyse the women's perspective towards health and fitness industry.
Research design is based on exploratory and descriptive research from India on the basis of convenience sampling, with the sample size of 50 women's & data is analysed using simple tools like averages and percentages.
There is a huge scope and demand for health and fitness industry in the country like India due to the increasing health issues, to overcome hectic stressful and busy life, to overcome stress levels and majorly 20+ Years aged women's are getting influenced by fashion icons hence they want to look and feel good they consider building fitness is a status symbol. Health and Fitness is a booming industry in the coming future as well.
The study is restricted to Indian women.
This paper presents the health and fitness importance and awareness levels present in the today's women also the transformation in them from 1990's to 2017 and expected changes by the year 2020. New trends information and how fitness is inbuilt in the women's daily life. It also gives us an insight on where do we stand when compared to international market from the fitness prospective.
India, Women, Fitness Industry, Health, sports
