Consumers ’Awareness, Preference and Satisfaction towards Patanjali Product

Consumers today have become more health conscious. They consume goods that provide maximum satisfaction with no-defectto their health. They have become moreinclined to Ayurvedic and Herbal products. Fast Moving Consumer Goods (FMCG) are those goods which are used by the consumers on day-to-day basis. Its needs and wants drive consumers to buy those products at certain regular intervals. Nowadays, many brands of FMCG that sell products with Ayurvedic and herbal ingredients were available in the market in different design, shape and style, colour, size, and in different price range. Among this, Patanjali is growing at an exceptional swift. It entered the industry with the motive to sell product that are purely ayurvedic and people went berserk about them. The study aimed to find out the consumer perception, preference, and satisfaction towards purchase of Patanjali product. It was found that respondents were influenced through'Salespersons/Dealers ’and ‘Television Advertisement'and ‘Ayurvedic Ingredients ’were the major driving factor that have influenced the purchase decision. Also, respondents were highly satisfied with the ‘Usage of the product ’, ‘Quality ’and ‘Ayurvedic Ingredients ’of Patanjali product.