Assistant Professor, Department of Management Studies, Pondicherry University Community College. Email: bharathyrangan@gmail.com
Online published on 26 December, 2018.
Today retailing plays a crucial role in most economies because of its large scale and importance at local, national and even International levels. No wonder the sector has also undergone significant changes over the past few decades. On the other hand huge money is also being spent in recruiting and training retail staffs that play an indispensable role in the delivery of service to the customers. The successful relationship between the sales force and customers is however preceded by a motivated sales team. This study is an effort to understand the motivational influence on retail job performance using Herzberg's two factor theory.
Hygiene Factors, Motivational Factors, Work Performance
