Digital Employer Branding for Enabling Gen Yin ITES Sector in India

In the present 21st century, the nature of work is confronted with many challenges for staffing: knowledge-based work places, greater demands on employee competencies, diverse workforce and growing global shortfalls of qualified and talented applicants (Ployhart, 2006). In today's digital economy, where the business world is shaped and reshaped by digital forces such as Social Media, Mobile (Including Gamification), Analytics, Cloud computing at Work Place. These Digital Platforms brings a sweeping change by helping re-imagine that how the modern business processes operates and interacts with its different stakeholders especially with its customers and employees. The purpose of this article is to examine how in today's economy such forces of digital world play the role for continuous promoting of Employer Branding as to attract current employment markets and others means i.e. in term of brand building, high level of retention, and attachment towards the organization. The study mainly covers the ITeS sectors in India. The thought have been analyzed by the help of primary data analysis through random sample survey to know the status of the employer branding concept in India and its effectiveness in the organization.