A Study on Brand Awareness of Patanjali Products

Consumers of this millennium have become more concerned about brand in FMCG products and also inclined to maintain quality of life which is reflected through the privileged consumption of those products that protects the good state of their health as well as provide maximum satisfaction. In pursuit of a lifestyle Indian have become more inclined to Ayurvedic or Herbal therapy as alternative healthcare for natural cure. In the promotion of the FMCG products, advertisements have the greatest impact and in the Patanjali products, mainly the promotion of these products depend upon the ads specifically. The main purpose of the ads is to create awareness about the brand of the products which have a natural therapy. This particular tendency has been responsible for phenomenal popularity of Baba Ramdev's Patanjali Ayurvedic products. In today's turbulent markets with changing customer needs and growing product variety, Baba Ramdev has developed a unique blend of Ayurveda and Vedic philosophy under the brand Patanjali to pull the market by offering value for his customers. This study is focused on consumers ’perception towards measuring effectiveness of brand awareness of Patanjali Products. For the study total 50 consumers were selected from the Indore city. The study is concluded that values, quality, customer engagement, positive inferences, point of purchase, recall the products etc.