An Empirical Study on Community Awareness of CSR Practices with Special Reference to SCCL

In today's upgrading world, Corporate Social Responsibility (CSR) is a developing phase where academicians, practitioners, and entrepreneurs are showing interest in both theory level and practice level. In the present scenario, the Indian Corporate Giants are voluntarily contributing their efforts in terms of service towards the society and the well-being of public. Now-a-days most of the large Indian companies are getting engaged in CSR activities in order to enhance their corporate image or to stand in a competitive environment. The present research aimed to highlight the community awareness of the CSR practices employed by the singareni collieries company limited (SCCL). As the SCCL operates its all activities from the central head quarters located in Bhadradri Kothagudem District in Telangana State, the research work has been undertaken among the individuals living in the rural and urban areas. The main objective of this study is to find out the degree of public awareness on CSR activities implementing by SCCL Mines in order to provide a quality life and its role in development of society. The SCCL Mines has been conducting several social responsibility activities like "social awareness programmes, health camps, and societal development programmes etc." The target respondents (people living rural and urban areas of Bhadradri Kothagudem city only) are selected for the study through field survey technique using a questionnaire. The findings of the study reveals that most of the people residing in the urban areas are well aware of the CSR concept and the practices implementing by the SCCL and also it was highlighted that the SCCL company has to still create some awareness programmes for the people from rural areas and make them to utilize the services providing by the SCCL as well.