Impact of Select Behavioural Factors Influence on the Investment Decision Making

The equity investors ’behavioural factors are playing the vital role in the capital markets. The present study has been emphasized on the select behavioural factors impact on the investors ’decision making. The study has considered the primary data from the investors of the equity markets. The bivariate correlation has been applied and the result observed that the achievement motivation factor is having the stronger relation with the investment decision making. The structure equation model has been applied and the result states that the self-efficacy is having the higher influence on the investment decision making. The study is useful to the equity investors, academicians and other capital market stake holders.