Influence of cosmopolitanism on indian consumer's consumption behavior with reference to youth in the area of Delhi NCR

Consumers with cosmopolitanism as individualities are the ones who appreciate the diversity brought by different national and cultural origins and have openness towards foreign products. Consumer cosmopolitanism has gained increasing attention as a potentially relevant consumer characteristic for explaining foreign product preference and choice especially in youth. The purpose of the paper is to understand concept of consumer cosmopolitanism and its effect on Indian youth consumer's consumption behavior towards foreign products which impacts economy of India. For this study intercept method and purposive sampling technique is used. Data is collected from 100 respondents both male and female in between the age of 20 years to 24 years in Delhi NCR. For survey sampling youth is targeted respondent and intercept method as a technique face to face interaction is done to collect data. Hypothesis for the study is Consumer Cosmopolitanism (COS) has a significant impact on youth consumer's consumption behavior towards Foreign Product Purchase (FPP).Data is analysed using exploratory factor analysis. The result of the study will explore the positive or negative attitude of youth purchasing behavior and consumption pattern towards foreign product purchase leading to Consumer Cosmopolitism and uprising competition. Scope of the study will help further researchers to analyse impact of foreign product purchase over domestic product purchase thus impacting Indian economy.