Creativity and innovation in b-schools: potential areas for development

Though India was an international destination for higher learning for centuries, it is alarming that the present business education is not effective and efficient because of ineffective policies in the recent past. As a result, Indian higher education has not fared well in terms of creativity and innovation in general and quality and skills in particular amidst increasing global competition. India ranks among the last three countries in Global Intellectual Property Index today.This paper identifies some potential areas where policy changes are the need of the hour. These include the quality of question paper setting, raising the bar for entry into business education, applied learning, dynamic content, life skills/employability skills, entrepreneurial skills, multi-dimensional assessment, internships, raising the learning standards and quality assurance. Student entry pools into every business school needs to be indexed in terms of creativity, innovation and entrepreneurial skills.