Perform or perish: role of human capital management during times of uncertainty

With 'bottom-line' and profits emerging as top priorities, the function of Human Resource Management is being expected to deliver value like never before. Contemporary Businesses and corporations are desperately exploring ways to cut costs and maximize value gained from every function. This Paper deals with the various challenges that the function of HRM/HCM is faced with in an increasingly profit-centric era. The major HCM challenges that distinctly stick out during financially challenging times are listed and briefly explained in this paper. In addition to that, the author has also suggested ways and means in which the function of HCM can add value and make a real business contribution.