*Ph.D. Research Schola, North Bangkok University, Bangkok, Thailand. Email: pranisa.dae@nothbkk.ac.th
Online published on 25 January, 2021.
This research aimed to on the state and guideline for public relations administration of private schools under the office of the Private Education Commission Chonburi in the digital era, to develop and experiment model for private school under office the Private Education Commission in Chonburi Province in the digital era and to assess the effectiveness of the management model for private school under office the Private Education Commission in Chonburi Province in the digital era, The study consisted 3 phases. Phase 1 was study the state and guidelines for public relations administration of private schools under the office of the Private Education Commission Chonburi in the digital era. Phase 2 was develop and experiment model for private school under office the Private Education Commission in Chonburi Province in the digital era. Phase 3 assessing the public relations management model of private schools.
The population is the school administrators and head of public relations for private schools which offers basic education Chonburi province, a total of 102 people. The sample group consisted of school administrators and head of public relations for private schools which offers basic education Chonburi province, 88 persons were obtained by simple random sampling.
Public relations, Management model, Private school, Private education commission Chonburi province digital era