An analysis of corporate social responsibility in india”

Companies have believed for years that their only responsibility was a financial one-maximizing value for shareholders. Corporate Social Responsibility (CSR) is a new idea-where the corporate sector incorporates social and environmental concerns in its strategies and plays a more responsible role in the world. This paper will argue that with some effort and foresight, corporate social responsibility can be integrated seamlessly in the goals of almost all organizations. Furthermore, it is not necessarily the chief executives who must always initiate and implement CSR. Project managers have the ability to introduce Corporate Social Responsibility in their work and promote social good within his firm. If properly understood and executed, CSR is a win-win strategy that benefits the company, as well as society.