SUMEDHA JOURNAL OF MANAGEMENT
  • Year: 2019
  • Volume: 8
  • Issue: 3

Paradigm shift in e-commerce - a case study of amazon

  • Author:
  • S.V. Bidkar*
  • Total Page Count: 8
  • Page Number: 489 to 496

*SRTMU, Sub-Centre, Latur

Online published on 25 January, 2021.

Abstract

As per Statista, India is one of the fastest growing E-commerce markets globally. This one reason is enough to think about starting online business in India. The increase in technology provides good opportunities to the entrepreneur to reach the customer in much faster, easier and in economic way. Online shopping is emerging very fast in recent years. Now a day the internet holds the attention of retail market. Millions and millions of people shop online. People are consuming things widely using online shopping. Online shopping is easier for the people and less price than the offline shopping. Therefore, starting an ecommerce business is in India is easier than setting up physical distribution, plus it is highly scalable.

E-commerce companies are creating new revenue records when it comes to online shopping. As per industry analysts, the festive season sale for 2018 for leading ecommerce companies like Amazon India and Flipkart, is estimated to have generated a whopping INR 15000 crore sales over roughly five days. That translates into 64% year-on-year growth approximately as compared to USD 1.4 billion (around Rs 10,325 crore) in the year 2017.

Amazon is the world's largest online retailer, selling over forty categories of goods, from books to electronics to groceries to jewelry to auto parts. The company is also an e-commerce and internet technology platform.