Service marketing mix rankings of management institutes in maharashtra

The service marketing mix elements includes product, price, place, promotion, people, process and physical evidence. The rankings are given by students, faculties, director and management of management institutes. These rankings assist to know the relative importance of marketing mix elements in the context of management education and institutes. In this research paper, researcher made an attempt to assign rankings to the service marketing mix elements according to the perceptions of students, faculties, management and director of management institutes. It is found that the rankings are given in the following order as Rank 1 to Product, Rank 2 to Promotion, Rank 3 to People, Rank 4 to Price, Rank 5 to Process, rank 6 to Physical evidence (Infrastructure) and Rank 7 to Place.