A behavioral study of measuring impact of csr activities on the satisfaction level of the officials of cement companies of India

The issue of mandatory CSR reporting has gained prominence in recent years following the global financial and economic crisis in the 2000s, a string of corporate misconduct and failures, and growing threats from business operations to environmental sustainability from business operations, all of which have created a 'trust deficit' between corporate and their stakeholders. In any CSR discussion social responsibility is the major concern and is mandating CSR essentially pertains to the question of whether corporations are required by laws and regulations to report/disclose its CSR activities or whether the decision to report is to be left to the business judgment of the corporation. In this paper the CSR practices of the top 10 cement companies were analysed and the views of their 58 accountant managers revealed that impact of CSR activities on the satisfaction level of the company's officials is significant.