Assessment of effectiveness of online lectures on market led extension using wilcoxon test

Market led extension is the market positioning of agriculture through extension. Market Led Extension supports in reaching the doorsteps of the farming community with the help of suitable technologies. This is very important in the development of Agricultural society. In sustenance agriculture, a farmer will mainly be feeding himself and his neighbours but as the population of the cities increases, farmers have more responsibilities of feeding not only the rural market but also the growing distant urban markets. In order to have sustainable increase in agricultural products the market has to be well developed. In India farmers are facing many problems related to marketing of products. Thus, market-led extension considers farmers as an agripreneur and enables farmers to get high returns out of the entire farming enterprise. Market Led Extension enable farmers to get optimum returns out of the enterprise. The present study was conducted with the objective to assess the effectiveness of online lecture on Market Led Extension. Descriptive research design was used for carrying out the study. The sample for the study was 100. Data was collected through telephonic interview. Wilcoxon test was used to assess the effectiveness of online lecture. Results revealed that online lecture was effective in term of gain in knowledge.