TRANS Asian Journal of Marketing & Management Research
  • Year: 2021
  • Volume: 10
  • Issue: 4

Features and role of agro-marketing in agribusiness

1Professor, Doctor of Economical Sciences, Vice-rector of Tashkent Institute of Architecture and Construction, Uzbekistan

2PhD, Department of “Management and Marketing”, Tashkent Institute of Finance, Uzbekistan

Online published on 8 June, 2021.

Abstract

The article analyzes the concept of agricultural marketing as an independent direction of modern marketing. Its application in agricultural production is considered. Its features are analyzed, which are directly related to the specifics of the production of the enterprise.

Keywords

Agriculture, Marketing, Agro-Marketing, Product Promotion, Sales