Marketing 4.0 in relevance to green marketing

Indian population estimate by an author shows that in 2021 the age group of 18-44 will have 561 million population followed by 45-59 and 60 and above, having 166 and 120 million respectively. One finds that for market and marketing stimulus the most relevant section is the age group of 18-44, thus for marketer the path of guidance is necessary more so, when the tradition of India is more towards normative learning. Default agricultural practices in many north-eastern states reinforce the concept of organic and organic consumption and green orientation as in villages of Rajasthan and the social aspects of worshipping the animals, birds and snakes, further backing the greening tradition of India. We are staying in a country where organic mixed cropping as agriculture has been long practiced. The relevant pathway for marketing, social and financial progress has been shown by Kotler in his prescription under 4.0 which he himself has claimed to be more relevant for the 'Youth', 'Women' and 'Netizen'. Thus the facet of 4.0 is being probed in reference to Green Marketing.)