Impact of television advertisement on consumer buying behaviour

The development of television as a commercial medium with advertising and promotion of consumerism at the centre of its existence has profound consequences. Television Advertising is communication of advertising messages through the media of TV during an in-between programmes and also sponsored programmes in the form of audio-visual films and it is very important information provider which creates a better market and positive image amongst the consumers so that they can easily make a decision according to their needs and demands. The product information which is communication through television advertisements play an important role in altering the attitudes and behaviors of the consumers towards advertisement as well as the buying behaviors of the consumers.