"Media transition - The impact of the digital platforms on news and journalistic content in India

The various media sources that are available to us are an excellent medium that was created to establish a transition space where people can communicate from various areas at a common platform, where they can gather the news, developments, and suitable events that are conducted around the globe. With the constant shift in the sector of research and technology, communication has stepped into the area of marketing where major and minor firms and organizations can set up a place to start interactions with the public and attract the potential consumers that can help to build up the business to face the competition easily. If we glance at a generation where the reach and usage of technology have rapidly expanded daily and have helped to do the complex tasks in a very easy and convenient manner that consumes much less time where the wastage of important resources has been reduced. Many entrepreneurs, marketers have to ensure that they can keep up with the fast pace of alterations in the enterprise as the public (end - users) of the markets are dynamic and they lead a challenge to adapt with their preferences to increase the sales of their products or services. These businesses don't want to fall into the risk of being out of fashion, which may lead to a drastic decrease in the number of consumers if their needs are not completed. These developments have helped to create an interactive medium to get responses which has become quite impossible to design a market strategy without the involvement of various platforms in social platforms. The emerging different innovative social media has gained a source as an important component in the marketing mix that also covers the promotional mix that helps to make advertisements that are different and unique from the competitors to gather the tension of the people who come across these mediums. A being that usually tends to join and be active to get all the updates in a less time-bound manner due to its low cost, quick services, and connections between senders and receivers. These features help to disseminate information that the users want to consume with an interactive mode of communication. Due to this, it has also given a platform to people that are used as a way to misinform the public that creates rumours and enables them widespread of “ Fake news ” that they tend to do intentionally to confuse their audience without giving many contexts to the users that tamper their perspective to the situation and confuse them into believing facts that might have hold truth or not hold any accuracy. Fake news can be stated as disseminating erroneous and inaccurate statistics that include statements, facts, and figures which are not correct and misleading in nature but as showcased as legitimate news. It is highly noticed in online origin that leads to significant consequences - the mindset of the spectators. Fabricated news is not something that has emerged in recent years as the designation has been cast off by users often and they are aware of it. It has been disseminating for a long period. It is the people who have fallen into this trap of getting false information that accordingly determines their response and actions. People have suddenly realized the upsurge of wrong data which is being spread across various platforms online. This also brings light to the failures of the authorized bodies and their drawbacks to building strong walls to protect information from being manipulated by unseen sources according to their likings that overall misinterpret the purpose of having the equitable to raise opinions to the facts that are based on truth in this new age of the internet. Detecting duplicated news on social platforms is very challenging and takes its course to ensure that all the data is cross-checked before declaring it as fake news to the public. To bring purpose to this subject matter, we have contemplated bringing light on the research of the complications that aids to cover and discuss the various important areas that help to detect the transition in media during the years of constant development in this sector.