TRANS Asian Journal of Marketing & Management Research
  • Year: 2022
  • Volume: 11
  • Issue: 3and4

Determinants of youth perception on adventure tourism in Nepal

*Associate Professor, Ph.D, Shanker Dev CampusFaculty of Management, Tribhuvan University, Nepal

Online Published on 04 July, 2022.

Abstract

To study the impacts of personal factors on the adventure tourism.

Field survey study and primary data;

Review of various articles and collection of data through direct personal interview with youth respondents from Kathmandu valley.

Affordability has the highest mean score among five independent variables. Risk factors, affordability, enjoyment and destination locations are significant whereas past experience is insignificant in the regression model.

Keywords

Adventure Tourism, Youth, Perception, Affordability, Kathmandu Valley