TRANS Asian Journal of Marketing & Management Research
  • Year: 2026
  • Volume: 14
  • Issue: 4to6

Enabling Strategic Human Capital Management Through Insights from Human Resource Analytics

1Research Scholar, Department of Commerce, Shyama Prasad Mukherjee Government Degree College, University of Allahabad, Prayagraj, Uttar Pradesh, INDIA

2Assistant Professor, Department of Commerce, Shyama Prasad Mukherjee Government Degree College, University of Allahabad, Prayagraj, Uttar Pradesh, INDIA

*Email Id: pooja.g1720@gmail.com

**Email Id: pragyasinghspm@gmail.com

Abstract

This paper explores the role of HR analytics in enhancing strategic human capital management, particularly in areas such as workforce planning, talent development, and employee engagement. The findings indicate that organizations utilizing predictive analytics benefit from increased productivity, lower employee turnover, and more agile decision-making. Critical success factors include strong leadership backing, data literacy, and a solid technological foundation, while challenges often stem from limited analytical capabilities, inadequate data quality, and a lack of transparency. Case studies from multiple organizations reveal tangible gains in efficiency, cost reduction, and workforce engagement. Overall, the study emphasizes how HR analytics can elevate HR from an operational role to a strategic business contributor.

Keywords

HR Analytics, Strategic HRM, Workforce Planning, Predictive Analytics, People Analytics