TRANS Asian Journal of Marketing & Management Research (TAJMMR)
  • Year: 2013
  • Volume: 2
  • Issue: 2

A study on brand influence on purchase of packaged drinking water

  • Author:
  • B. Chitra, K. M. Chinnadorai
  • Total Page Count: 11
  • Page Number: 17 to 27

*Assistant Professor, Department of Commerce (UA-DAY), PSG College of Arts and Science, Coimbatore

**Head, Department of Commerce, PSG College of Arts and Science, Coimbatore

Online published on 11 July, 2017.