Do retail stores’ attributes influence customer satisfaction in India?

Retail industry in India is witnessing a fast growth in almost all cities in India. Recent Indian Government decision of allowing the foreign investment in organized retailing in India will further lead to high growth. Attracting customers and retaining them become keys to success in increased industry competition. Retail store attributes play as important role in selection of a retail store by customers as well as in customer satisfaction. This study is an effort to examine the relationship between retail store attributes and customer satisfaction. Respondents were surveyed about their expectations and experiences with respect to ten dimensions of store attributes using a structured questionnaire using Mall Intercept Survey technique. Correlation and regression analysis were used for data analysis. The outcome of the analysis is establishment of relationship between store attributes and customer satisfaction.