*Research Scholar, MS University, Tirunelveli, India
**Deputy Controller of Exams, Annamalai University, Annamalai Nagar, Tamil Nadu, India
Online published on 11 July, 2017.
Indian Automobile small car business is influenced by the presence of many national and multi-national manufactures after liberalization in 1991. The presence of the many manufacturers and variants within the city provides several decision options to the customers as they supply similar product proposition, creating the passenger automotive small car market highly competitive
Customers now search for those differentiating parameters, which may help them to choose among the alternative products available in the market. The purpose of this paper is to come with the identification of parameter that influence the customer purchase preference behavior patterns of passenger automobile small car owners within the city of Pune. Of greatest interest to the current study is the impact of demographic variables and income affecting the vehicle selection of small cars.
Consumer preference, small cars, influencing factors
