Consumer's preference and consumer buyng behaviour of foot ware industry in Vavuniya district, Sri Lanka

The continuous and rapid changing environment, competitive conditions, and dramatic innovation in the information technology, customer is the basic cause for existence of any business. Meeting the needs of those customers more effectively than competitors is the key to continued profitable existence for many businesses. The main purpose of the study is to identify how perception influences on the purchase. The researcher explores the research findings of consumer perception and preference on plastic furniture in the Vavuniya District. The data collected from the 300 respondents have been analyzed in connection with personal information for research information. Statistical Package for Social Science (SPSS-version 13.0 for window) has use to analysis the data. Descriptive statistics and factor analysis are used to get the results. The mean value of product is 3.8650 with the standard deviation of 0.52314. The mean value obviously indicates that product is high influencing the consumer purchasing. Finding of the research is the mean analysis, there is high positive relationship between marketing mix and consumer perception (Mean =4.0040). So, the marketing mix influences on the consumer perception.