TRANS Asian Journal of Marketing & Management Research (TAJMMR)
  • Year: 2013
  • Volume: 2
  • Issue: 3and4

A study on rural consumer behaviour towards consumer durable goods in India

  • Author:
  • N. Ratna Kishor
  • Total Page Count: 9
  • Page Number: 70 to 78

Assistant Professor, Department of Commerce & Business Administration, Acharya Nagarjuna University, Nagarjuna Nagar, Andhra PradeshIndia

Online published on 11 July, 2017.