TRANS Asian Journal of Marketing & Management Research (TAJMMR)
  • Year: 2013
  • Volume: 2
  • Issue: 5

A look at human face in the era of recession: Challenges and measures

  • Author:
  • Devi Archana Mohanty, Namrata Singh
  • Total Page Count: 5
  • Page Number: 41 to 45

*Faculty, UCER, Greater Noida, India

**Faculty, UCER, Greater Noida, India

Online published on 11 July, 2017.

Abstract

Economic downturn or recession is a part of Business Cycle. The economy of any market whether national or international goes through different phases of business cycle & nowadays as the whole economy is globalised one domestic market affects other markets. Economy & face of population go hand in hand. If there is a boom in economy, employment increases, sales increases & therefore market demand increases. The challenges during the period of economic downturn are faced by corporations & government. Both management & government have to handle employees & citizens because they are the source of any country & in turn economy. This research paper will discuss how employees of an organization can sustain in an economic downturn. Though government and management take various steps to reduce the effect of recession, in actual situation it does not bring desirable impact on the welfare of the employees. In this context, the paper intends to suggest some human-friendly measures to overcome the challenges in recession, such as, giving sabbatical leaves, focusing on R & D activities, extending the period of assessment cycle. If employees accept the ways proposed by the government and management and suggest their own ideas for fighting this crucial situation then any economy would be ready to combat recession.

Keywords

Business Cycle, Economic Downturn, Recession, Sabbatical Leaves