TRANS Asian Journal of Marketing & Management Research (TAJMMR)
  • Year: 2013
  • Volume: 2
  • Issue: 6

A study on agricultural marketing and it's finance in India

  • Author:
  • Janda Ramesh
  • Total Page Count: 12
  • Page Number: 1 to 12

Faculty in Management, St. Joseph's PG College, Andhra Pradesh, India

Online published on 11 July, 2017.

Abstract

Agricultural marketing plays an important role in the process of agricultural development in India. To increase the incentive to the producer, to go for higher production and better return, efficient marketing system is essential. It helps to provide remunerative prices to the consumer by reducing the marketing cost. The present paper will throw light on the importance of agricultural marketing in economic development, basic facilities needed for agricultural marketing, marketing of agricultural products, non-agricultural finance, agricultural finance, source of agricultural credit, functions of NABARD, and classification of agricultural markets.

Keywords

AM (Agricultural marketing), Economic development, Agricultural finance, NABARD