Women consumer's preferences on grocery items-A study with reference to Hyderabad city in AP

The purpose of this study is to examine the “women consumer's preferences towards branded and unbranded grocery items in Organized/Unorganized Retail Environment” and also aim to study the changing market scenario i.e. transition from unorganized sector to an organized one, Due to increasing self-service and changing consumers’ lifestyle the interest in branding and stimulator of impulsive buying behaviour is growing increasingly. In my study I collected the data through questionnaire to know the consumer Awareness level and preference about branded and unbranded grocery items and also I tried to find out the factors that push a customer from unbranded to branded items.