TRANS Asian Journal of Marketing & Management Research (TAJMMR)
  • Year: 2014
  • Volume: 3
  • Issue: 1

Green banking-A practical approach for future sustainability

  • Author:
  • Mamta Jain, Shailja Singh, T.N. Mathur
  • Total Page Count: 10
  • Page Number: 12 to 21

*Associate Professor, Department of Economic Administration and Financial Management, University of Rajasthan, Jaipur, India

**Research Scholar, Department of Economic Administration and Financial Management, University of Rajasthan, Jaipur, India

***Professor, Department of Economic Administration and Financial Management, University of Rajasthan, Jaipur, India

Online published on 11 July, 2017.

Abstract

Climate change is the most complicated issue the world is facing. Across the globe there have been continuous endeavors to measure and mitigate the risk of climate changed caused by human activity. As socially responsible corporate citizens (SRCC), Indian banks have a major role and responsibility in supplementing government efforts towards substantial reduction in carbon emission. The best way for a bank to develop commercially is to look at the big pictures and act in a way that benefits consumers, the economy, society and the environment. Banks are part of complex human, social and environmental ecosystems, so it is in their self interest to keep those ecosystems going. This paper tries to find out the ways to go green through ‘Green Banking’. The paper aims to study the major avenues for greening banks. The data were obtained from journals, books, magazines, articles and reports prepared by research scholars. According to the findings, there is negligible awareness of green banking among bank's staff and customers. There is a utmost need to create awareness, implement and follow green banking as much as possible in today's business world of innovative technologies so as to make our environment human friendly and enrich the sustainability.

Keywords

sustainable growth, environmental responsibility, socially responsible investments (SRI), green lending