TQM (Total Quality Management) is frequently considered to be a means for achieving competitive advantage. The enchanting of quality management is a description of the culture, attitude and organization of a company that aims to provide, and continue to provide, itscustomers with products and services that satisfy their needs. The progress requires quality inall aspects of the company's operations, with things being done right first time, and defectsand waste eradicated from operations. It has a customer-first orientation. The consumer, not internal activities and constraints, comes first. Customer satisfaction is seen as thecompany's highest priority. The firm believes it will only be successful if customers aresatisfied. In the TQM perspective, `being sensitive to customer requirements ’goes beyond defect anderror reduction, and merely meeting specifications or reducing customer complaints. Thenotion of requirements is expanded to take in not only product and service attributes thatmeet basic requirements, but also those that enhance and differentiate them for competitiveadvantage. Continual improvement of all operations and activities is at the heart of TQM. At the same time as recognizing the link between product quality and customer satisfaction, TQM also recognizes that product quality is theresult of process quality. Thus, there is a focus on continuous improvement of thecompany's processes. To attain customer satisfaction, the company has to respond rapidlyto customer needs. This entails short product and service introduction cycles. These can beachieved with customer-driven and process-oriented product development because theresulting simplicity and efficiency greatly reduce the time involved. The most noteworthy implication of this papers that more attention should be given to total quality management practices. In the light of this background, this paper discusses the concept of TQM, PDCA cycle, principles & strategies to develop TQM along with the concept of TQP (Total Quality people).
TQM (Total Quality Management), TQP (Total Quality People), customer satisfaction, competitive & future prospective
