*Assistant Professor and Head, Department of Commerce with Computer Application, Vellalar College for Women, Erode
**Research Scholar, Department of Commerce, Vellalar College for Women, Erode
Online published on 11 July, 2017.
The term fashion is often used to denote trends in consumerism. The notion of fashion also involves consumption behaviour that displays an individual's tastes and values to others, given that fashion styles are usually accepted by a large group of people at a particular time and signify both social identification and distinction. This term further refers to clothing and other physical and material objects put on the human body.
