TRANS Asian Journal of Marketing & Management Research (TAJMMR)
  • Year: 2014
  • Volume: 3
  • Issue: 10and11

A study on service quality analysis in healthcare sector in India

  • Author:
  • N. Ratna Kishor, M. Elaya Raja
  • Total Page Count: 14
  • Page Number: 20 to 33

*Assistant Professor, Department of Commerce & Business Administration, Acharya Nagarjuna University, Guntur, Andhra PradeshIndia

**Research Scholar, Department of Commerce & Business Administration, Acharya Nagarjuna University, Guntur, Andhra PradeshIndia

Online published on 11 July, 2017.

Abstract

Healthcare industry is one of the most challenging industries in India with projected revenue of US$ 30 billion; it constitutes 5.2% of India's GDP. The Indian health industry has had a growth of over 12% p.a. in the past four years and is expected to grow at 15% per annum to US$78.6, reaching 6.1% of GDP and employing 9 million people by 2012. The private sector plays a significant role by contributing 4.3% of GDP and 80% share of healthcare provision. However, there is deficit with respect to access, affordability, efficiency, quality and effectiveness, in spite of the high spending on overall private and public health. In order to be comparable with the healthcare parameters of other developing countries, India's healthcare sector faces many challenges. For example, to reach a ratio of two beds per 1000 population by 2025, an additional 177 billion beds will be required which will need a total investment of US$86 billion. There is an acute shortage of doctors, nurses, technicians and healthcare administrators and an additional 0.7 million doctors are needed to reach a doctor population ratio of 1: 1000 by 2025. This paper concentrate on

To study Need and Scope of Service Quality in Healthcare sector.

To present the Role of Government in Healthcare management.

To analyze Service Quality in Hospitals.