*Associate Professor, Department of Management and Commerce, Maulana Azad National Urdu University, Hyderabad, India
**Research Scholar, Telangana University. Nizamabad
Online published on 11 July, 2017.
Internet has changed the way we work, study, and live, in the retailing sector too it has changed the whole kaleidoscope. The two major concepts continuously evolving and making an impact in every day customer life are: E-commerce and E-tailing. The retailing sector has become an exciting sector both for the consumers as well as the producers.
Though the E-tailing market is just a small portion of the total retail market of India, there are business opportunities which are driven by various factors like increasing smart phones usage, internet penetration, Cash-on-delivery payment option, growing role of working women, demographical changes, venture capital funding and others.
Marketing has become one of the core strategic areas where the E-tailing enterprise's success can be leveraged. Thus marketing will play like a juggernaut in deciding the biggest E-tailer in the sub-continent of growing internet and mobile user base.
E-tailing, Retailing, online retail India, trends, challenges, opportunities
