Customer relationship management in non-profit organization with special reference to UGC-academic staff college, Pondicherry university

Today's customer not only demands quality of Products and services but also looks for value in the transaction process itself. This paper explores the role of Non Profit organizations in establishing customer relationship management in higher education particularly the Universities, in maintaining enhancing the relations with their customers and also creating and sustaining that relationship with its customers for long period of time. The focus of the paper is to study the impact on customer relationship in enhancing the educational value for the society in general and their end users in particular. The importance of the service quality and customer satisfaction, the service provider has received considerable attention in the field of higher education. One of the modern skills required for present world is winning customers which recognize the organization in national and international level. The paper examines the satisfactory level customer and how it is applied in the field of higher education and how to improve their performances of the organization in the interest of society at large.